Yesteryear, parasocial morality, and the performance of goodness online
| "Spending so much time online, I sometimes found myself actively uncomfortable, almost revolted, by the discombobulation of my offline life." |
When I first read Yesteryear, I thought I knew what I wanted to say about it. For me, it felt primarily like a satire on womanhood, on the idea of the “ideal woman,” the identities we perform, and all the quiet contradictions between what we preach and what we actually feel. And Natalie does an incredible job of embodying those contradictions. She is an unreliable narrator. She is selfish, hypocritical, deeply judgmental and, at times, actively harmful. She is the protagonist of the story, but sometimes she feels almost like the antagonist of her own life. When I first finished the book, I honestly didn't like her. Actually, I didn't particularly like most of the characters. But I sat with the book for a few days. I talked about it at a women-only book meetup. I listened to other women talk about Natalie, about ambition, marriage, motherhood, careers and the different versions of womanhood we are taught to either aspire to or reject. And something shifted. I still didn't necessarily like Natalie. But I started understanding her. And then the past few days in Nepal happened. There has been devastation, grief and loss. There has also been an enormous amount of people trying to help in whatever ways they can. And somewhere in between watching all of that unfold and watching the conversations surrounding that help unfold online, Yesteryear came back to me again. Not simply as a satire about womanhood anymore. But as a story about public image. About the strange parasocial relationships we form with people we see through screens. About how quickly familiarity begins to feel like knowledge. And about how uncomfortable we become when a human being suddenly behaves differently from the person we have already decided they are. I want to be careful here because I don't want to turn someone's very real grief or loss into a convenient metaphor for a book. The devastation is real. The people affected are real. And the help being given to them matters far more than any literary discourse I could have about it. What I have been thinking about instead is us , the people watching from the other side of the screen. And what our reactions say about the strange relationship we now have with goodness when goodness becomes public. Natalie is a social-media influencer who has built an entire identity around being a traditional wife. A good Christian wife. A devoted mother. A woman raising a large family while living this beautiful, natural, almost idyllic life. Everything looks effortless. And people love her for it. They don't simply follow what she does. They buy into what she represents. Her lifestyle becomes a product. Her values become a brand. Her image becomes something people aspire to. And then we hear her internal monologue. And suddenly the woman on the screen and the woman inside her own head don't quite match. She can preach a certain version of womanhood while being incredibly judgmental toward women who have chosen differently. Career-driven, outspoken women become, in her mind, these angry women who come to her videos simply to tell her everything she is doing wrong. And yet I couldn't help wondering whether somewhere underneath that contempt there is also envy. Maybe some part of Natalie wants the freedom she criticises other women for choosing. Maybe dismissing those women is easier than admitting that. And isn't that such an uncomfortable human contradiction? To resent something and desire a part of it at the same time? This was probably the first place where I started moving away from asking, Is Natalie a good person? Because maybe that question is too simple. Then there is Shannon. When she first encounters Natalie, she genuinely admires her. She has watched the videos. She has seen the beautiful life. She believes, at least to some extent, in the person Natalie has presented to the world. And then she gets behind the camera. Suddenly she can see everything the audience cannot. And of course there are very real reasons for her eventual disillusionment. I'm not trying to erase the enormous red flags that exist within Natalie's world. But I kept thinking about that initial disappointment. Because haven't we all done some version of this? We watch someone's videos. We know their aesthetics. We know the books they read, the food they eat, their relationships, their opinions, their routines, maybe even what their bedroom looks like. After a while, that familiarity starts feeling suspiciously close to intimacy. We begin to think: I know this person. Except we don't. We know what they have shown us. And sometimes we don't even realise that we have filled in the spaces between those fragments ourselves. We have constructed a whole person. So when the real human being behaves differently from the character we created in our minds, it can almost feel like betrayal. And I think this is where Yesteryear became much more interesting to me. Because Natalie isn't the only person performing. Maybe the audience is participating in the performance too. Which brings me to something I haven't been able to stop thinking about over the past few days. We have witnessed so many people trying to help. People donating money. Collecting supplies. Volunteering. Mobilising their communities. Using their platforms. Giving whatever they can. And there is something genuinely hopeful about watching people respond to suffering with generosity. But alongside that generosity, I have also watched another conversation emerge. Someone publicly shares what they donated and the reaction becomes: Why did they have to show it? Why the camera? Why make someone's suffering into content? But then someone with a large platform doesn't post anything about donating and another question appears: Have they donated anything at all? And if they do disclose an amount: Is that enough? Surely someone with that much money could have given more? And this is where I realised how impossible the rules of online goodness have become. We increasingly seem to believe that because someone has a public platform, we are entitled to audit their morality. How much should they give? How quickly should they respond? What should they post? Should they post? How emotional should they appear? How much of their contribution should be visible? And whether whatever they eventually do is enough. But then... What exactly are we asking for? Because we demand proof and then sometimes condemn people for showing us the proof. We ask public figures to use their platforms, but if the platform becomes visible in the act of helping, we question whether the help was really about the cause at all. We dislike performative activism while simultaneously creating an online culture in which remaining silent is often interpreted as evidence that someone doesn't care. That contradiction belongs to us too. And I think there is another side to this conversation that matters even more. The dignity of the person receiving help. There is a difference between documenting relief work for transparency and turning someone's most vulnerable moment into evidence of somebody else's goodness. There is a difference between saying, This is where your contribution went, and making the person receiving that contribution perform gratitude, emotion or intimacy for the camera. And perhaps this is where I personally become most uncomfortable. Because when somebody has lost their home, their security, perhaps people they love, should they also have to become part of someone else's content in exchange for receiving help? At what point does documentation create accountability? And at what point does another person's suffering become the backdrop against which we prove that we are good? I don't have a neat answer. Because visibility isn't automatically bad either. Posting about donations can encourage other people to donate. It can amplify organisations doing important work. It can create accountability. It can show people exactly where their money or supplies are going. Sometimes one visible act of generosity creates ten more. And doing something quietly doesn't automatically make someone morally superior. So perhaps the division isn't as simple as: public = performative and private = genuine. Human beings are rarely that uncomplicated. Which leads me to perhaps the most uncomfortable question this book and the past few days have left me with: Can a good act have an imperfect motive and still be good? Suppose somebody genuinely wants to help. But suppose there is also a small part of them that likes being recognised for helping. Does the second feeling erase the first? What if a person gives partly because they care and partly because they want people to think they care? What if the food still reaches someone who is hungry? What if the money still helps rebuild a home? Do we judge the intention? The outcome? Both? And more importantly... How would we ever truly know somebody else's intention anyway? This is where I come back to Natalie. Her entire existence is built around the distance between being something and being seen as something. A good wife. A good mother. A good Christian. A good woman. But perhaps that distinction isn't only relevant to influencers. Maybe all of us perform versions of ourselves. Maybe all of us want our actions and our intentions to align more perfectly than they actually do. Maybe we are all slightly more contradictory than the versions of ourselves we would like other people to see. And maybe that is why I understand Natalie a little differently now. Not because I suddenly think she is right. I don't. Not because understanding someone's actions means excusing the harm those actions cause. It doesn't. But because I understand the contradiction. So after thinking about all of this, I wonder whether sincerity is actually the wrong thing for us to obsessively measure. Because sincerity is almost impossible to see from the outside. Maybe there are better questions. Did the action actually help? Was the dignity of the person receiving that help protected? Was their consent respected? And when the story was eventually told, who became its centre: the person who needed help, or the person who gave it? Maybe those questions tell us more than trying to look through a screen and somehow determine whether another human being is sufficiently good. And maybe that is one of the strangest things social media has done to us. It hasn't simply made goodness more visible. It has turned goodness into something audiences feel entitled to audit. And somewhere along the way, we started believing that because we can see more of someone's life, we know more of their heart. We don't. That is definitely much heavier than what I expected to unpack when I first picked up Yesteryear. Maybe some of you read this book and didn't think about any of this at all. Maybe you simply hated Natalie. Maybe you loved the satire. Maybe you thought I have now thought about this book far too deeply. And maybe I have. But I think that is also what I love about reading. Sometimes you finish a book and know exactly what you think about it. And sometimes you finish a book, dislike it, argue with it, talk about it with other people, live a few more days of your own life... and somehow find yourself returning to it with entirely different questions. I still don't know whether I can say that I liked Yesteryear. But I can definitely say this: I haven't stopped thinking about it. |


